Why it matters
It's how teams stay in control as work speeds up. With AI writing and launching, it matters more: the AI can make a lot of things quickly, and a person checks what goes out under their name and money.
A good approval workflow is:
- Specific. You see the exact post, the exact ad and its budget, the exact email and the list.
- Fast. Approving takes seconds, from wherever you are.
- Safe by default. Anything that spends money starts paused.
- Adjustable. Low-risk work can be auto-approved once you trust it.
- Learning. Edits and skips teach the system what you want.
How Cosmo handles it
Every action Cosmo proposes is an approval card in your chat. Reply 👍 to approve, ✏️ to change it, or skip. "Yes to all" approves a batch. New ads are created paused. You can turn on auto-approve for low-risk things, like scheduled posts you've already liked. Cosmo learns from every approval, skip and edit. More in approval-first marketing.