Why it matters
Cold outreach works much better when it's not cold. A message to someone who liked a competitor's post yesterday, or whose company just posted a job for its first marketer, has a reason to exist.
Common signals:
- Website visits to pricing or comparison pages.
- Social engagement with a competitor's or influencer's posts.
- Keyword mentions on Reddit or X, like "looking for an alternative to…".
- Hiring for a role your product helps with.
- Funding announcements, which often come before new spending.
A signal is a reason to reach out, not proof of intent. Use it to choose who to contact and what to say first.
How Cosmo handles it
Cosmo watches the signals that fit your business, turns them into short lead lists, and writes a first line for each person that mentions the reason. The emails go into a sequence from your own inbox, and each batch is an approval card. On Reddit and LinkedIn DMs he drafts and you send.