Every week Cosmo studies what's working in your niche on TikTok, Instagram, LinkedIn, Reddit and in competitor ads. He uses those patterns and each platform's playbook to write posts and make short vertical reels. Each post or reel is a card. Approving a reel approves both the render and its posts.
Niche research
Once a week, Cosmo looks at recent top posts in your niche on TikTok, Instagram, LinkedIn and Reddit, plus your competitors' ads. He pulls out the hooks, formats and topics that work. Facebook and YouTube borrow from the TikTok and Instagram patterns. X and Threads use Cosmo's built-in playbooks. Niche research pauses when this month's AI budget is used up.
Playbooks
Cosmo has a playbook for each network: LinkedIn, X, Threads, Reddit, TikTok, Instagram, Facebook, YouTube, Pinterest and Bluesky. It covers formats like LinkedIn document carousels, X threads, Reddit value-first posts, and Instagram reels (9:16) and carousels (4:5).
Posts
Posts are scheduled or posted now, both through a card. You can edit a post's text before approving it. See Editing and skipping cards. Posts only go out while your trial or plan is active.
Reels
- 15 to 40 second vertical videos (9:16) for TikTok, Instagram, Facebook and YouTube.
- Styles: kinetic text (the default), POV, showcase and listicle, in your brand colors.
- Optional AI B-roll clips and an AI voiceover.
- One approval covers the render and the posts: "Approving this approves those posts too." Rendering usually takes 1 to 3 minutes.
Creatives
Cosmo also makes static images, carousels, UGC-style videos with AI actors, and B-roll in Creative Studio. The card shows any cost. Video renders usually take 2 to 10 minutes.
Your plan includes 100 creatives and 10 videos a month (fair use). Reels count as videos. See usage on Billing.
Email roy@cosmocmo.com and tell us what you tried. We'll help.